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64% of Small Businesses Are Skipping AI, and Their Competitors Are Thrilled

Scott McIntoshAugust 4, 20263 min read
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New data shows the gap between owners who use AI and owners who don't is getting harder to close every month.

The scoreboard is not flattering. A new MYOB Business Monitor study found that only 36% of small businesses in New Zealand are using AI, up from 32% the year before. That four-point gain sounds fine until you realize the owners already using it aren't standing still. They're automating more tasks, moving faster, and pulling further ahead while the other 64% debate whether they should "try ChatGPT sometime." The MYOB data isn't New Zealand's problem alone. This is the story playing out in every market right now. The gap is structural, and it compounds.

Here's the flip side of that stat. A piece in Inc. cites LinkedIn data putting AI adoption among small businesses at 85%, which sounds like a contradiction until you read the fine print: most owners are using it only for basic tasks. Writing a quick email. Summarizing a document. The article walks through five specific tools for business formation, from naming the company and choosing a legal structure to early marketing, with actual time estimates for each step. The point isn't just that AI can help you start a business five times faster. It's that your competitors are starting to use the same shortcuts, and the ones who go deeper than "draft me a subject line" are the ones building a real edge. If you're using AI only for basic tasks right now, you're in the majority. That's not a comfortable place to stay.

Tools Worth a Look

yapyap: Records meetings, names speakers, and delivers transcripts and action items entirely on your own machine, no cloud upload, no subscription. Good for any owner who doesn't want meeting audio living on someone else's server.

Airtop: You describe a web task in plain English and it builds an AI agent that logs in, browses, and extracts the data for you. Built for owners who want competitor research or lead scraping done without hiring a developer.

Snapdown: One Mac keyboard shortcut grabs any part of your screen and converts it to clean Markdown, headings, tables, and lists intact, all processed locally. Saves the copy-paste-reformat cycle every time you pull web content into a doc or AI prompt.

Ctruh Studio: No-code browser tool for building interactive 3D product showcases, virtual stores, and AR experiences using AI-generated assets. Aimed at e-commerce and retail owners who want immersive product displays without paying a 3D design agency.

AgentSky: Runs Claude Code, Codex, or other coding agents in the cloud with managed recovery and access via WhatsApp, Slack, or API. Built for small dev shops or technical founders who need agents running overnight without babysitting them.

More Headlines

A small Israeli creative shop called RUDE is outpacing traditional agencies by using AI for production speed while keeping human judgment for strategy and storytelling, a model worth stealing for any owner-led marketing or creative business.

Atlanta-based MarketBlazer launched an all-in-one AI platform covering SEO, content, CRM, and lead generation in a single dashboard aimed at Main Street businesses, worth a look if you're tired of stitching together five separate tools.

Industry leaders are making the case that AI-driven job displacement will push displaced workers into entrepreneurship, expanding both your potential customer base and your competitive field faster than most owners expect.

The Bluehost CEO shares how AI agents are reshaping the landscape for small websites and e-commerce owners, worth a quick read if you run anything online.

Next Level Coaching released a practical guide called "AI: Five Years Ahead" aimed at entrepreneurs figuring out how to actually adopt AI rather than just talk about it.

Appllama lets you study 25,000-plus screens from top-earning iOS apps to sharpen your own app's UX and monetization approach, useful if you're building or improving a mobile product.

-Scott

SmartOwner is published (almost) daily by the team at DigitalTreehouse. Want AI consulting or automations for your business? Reply to this email.

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