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85% of Small Businesses Are Already Using AI (Are You Behind?)

Scott McIntoshAugust 6, 20263 min read
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The adoption gap is closing fast, and a few tools are pulling owners way ahead of the pack.

The "golden age" pitch actually has teeth this time. Shopify president Harley Finkelstein has been making the rounds saying AI is ushering in a golden age of entrepreneurship, and normally I'd roll my eyes at that kind of headline. But the specific features he's pointing to are real and live right now: Sidekick (Shopify's built-in AI assistant), automated product descriptions, AI-handled customer support. If you run an e-commerce store and haven't touched any of these, that's a short to-do list worth ticking through. The cost is already baked into your subscription. The time savings are immediate.

Here's the number that should get your attention. Inc. cites LinkedIn research putting SMB AI adoption at 85%. That's higher than almost every other survey I've seen, so take the exact figure with some skepticism. But even if the real number is half that, it means your competitors are moving. The piece runs through five specific tools for owners at the "just getting started" stage: business plan generators, legal drafting aids, market research assistants. Worth a look if your AI stack is still just ChatGPT and a prayer.

For local service businesses, Thryv just made a big bet. If you're a plumber, contractor, salon owner, or anyone else whose business lives and dies by appointments and repeat customers, Thryv's new AI-native platform is worth putting on your evaluation list. They've combined scheduling, CRM, and marketing into one platform (not new), but the new layer is AI-driven growth tools paired with optional human marketing help. The pitch is: stop duct-taping five point solutions together and let one vendor handle it. That's a real trade-off worth thinking through. You give up some flexibility, but you gain a lot less headache.

Tools Worth a Look

AdAnt AI: AI agents that handle your paid social ad strategy, creation, and iteration across TikTok and Instagram. For small business owners running paid social without an agency. No price listed.

Prelint: Reviews AI-written code against your past architecture decisions before it ships. For technical founders or small dev teams using Cursor, Copilot, or Claude Code. No price listed.

Aegisora: Open-source proxy that intercepts risky AI agent actions, masks customer data on the fly, and logs everything for compliance. Free. For small businesses running AI agents that touch customer data or external APIs.

Also Worth Knowing

AI in a broken process just automates the chaos: A founder post-mortem on exactly this problem. If your workflow is a mess before you automate it, it'll be a faster mess afterward. Read this before your next automation project.

AI vendors are starting to charge only when they deliver results: Instead of flat SaaS fees, some vendors are moving to outcome-based pricing, meaning you pay when the AI actually does something measurable. Early signal, but worth knowing before you sign your next contract.

AI-generated answers are changing where your business gets found: Lauer Media is now offering audits for how AI platforms surface small business listings. Google AI Overviews show up in 43% of searches now. Getting found in those answers is a real, new category of marketing.

MarketBlazer.ai launches an AI-powered growth platform for SMBs: Another entrant in the all-in-one AI growth platform space aimed at small businesses.

AI is now influencing small business loan approvals: If you're thinking about a line of credit or a growth loan, the model reviewing your application may not be human. Worth understanding how that changes your preparation.

Next Level Coaching releases a practical AI guide for entrepreneurs: "AI: Five Years Ahead" is aimed at business owners thinking about where to position now rather than react later.

-Scott

SmartOwner is published (almost) daily by the team at DigitalTreehouse. Want AI consulting or automations for your business? Reply to this email.

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