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Your iPhone's New AI Assistant Is Built on Google. Apple Isn't Even Pretending Otherwise.

Scott McIntoshSeptember 17, 20264 min read
Featured image for Your iPhone's New AI Assistant Is Built on Google. Apple Isn't Even Pretending Otherwise. - Newsletter article by DigitalTreehouse

Plus: OpenAI shows exactly how three small businesses use ChatGPT to handle invoices, content, and cash flow.

Siri grew up. Finally. Sort of. Apple shipped the redesigned Siri AI in beta this week, and the headline detail isn't the new features. It's who built the engine underneath them. Apple co-developed this with Google's Gemini team rather than wait until their own models were ready. That's a significant move for a company whose whole identity is built on keeping everything in-house.

What does the new Siri actually do? It reads your messages, mail, and photos to give you answers with personal context. It can see what's on your screen and take actions inside apps. Think of it less like the old Siri (a party trick that set timers) and more like a junior assistant who's already read your inbox before you walk in the door. Supported hardware is iPhone 16 or later, iPhone 15 Pro/Pro Max, M1-or-later iPads and Macs, Vision Pro, and Apple Watch Series 9+. If you and your team are on iPhones, this is worth testing right now.

A few caveats before you assume this replaces your current tools. It's beta, which means daily usage limits apply. It's not launching in the EU or China. French, Japanese, Korean, Portuguese, and Spanish support comes next month. Test it on real workflow tasks, like pulling up a client thread before a call or drafting a reply based on context, before you cancel anything. Full details from Apple here.

OpenAI finally shows the receipts. For a long time, "ChatGPT for small business" was mostly theoretical. Now OpenAI has published a Small Business Collection with real prompts and real founders showing exactly how they use it. The tools involved are ones most owners already have accounts with: Mercury for forecasting how long your cash runway lasts, Canva for turning raw footage into social reels, Stripe for slicing revenue data, and QuickBooks for generating invoices directly from closed deals.

That last one is worth pausing on. You close a deal, hand ChatGPT the details, and it pulls the customer info, line items, and due date into a draft invoice for your review before anything goes out. That's not theoretical. That's Tuesday afternoon. If you bill clients and you haven't poked at the QuickBooks plugin, this walkthrough is the nudge to go try it. OpenAI's Small Business Collection is here.

Tools Worth a Look

Railway Mobile App: Deploy, monitor, and manage your hosted apps from your phone, refreshed iOS and Android experience. For technical founders on Railway. Free with your account.

HasData August Updates: New TikTok and Yelp review scraping APIs, expanded Google search data, and OAuth 2.1 so Claude or your code editor can pull data without copying API keys. For owners who track competitors, reviews, or market data programmatically.

Plaud One: A dedicated AI recording device that transcribes conversations on-device, HIPAA and GDPR compliant, no audio going to the cloud. Revealed at IFA 2026. For owners who need private meeting or client-call transcription.

Trending on GitHub

cloudflare/security-audit-skill: A plug-in skill that runs multi-phase security audits on your code and spits out verified, machine-readable findings. Useful if you have a developer running security checks on your apps. (927 stars today)

abue-ammar/tinycast: A lightweight, fully native Mac app launcher with hotkeys and clipboard history. Think of it as a faster way to open anything on your Mac without touching the mouse. (1,179 stars today)

jamiepine/voicebox: An open-source AI voice studio for cloning voices, dictating content, and creating audio. Could be interesting for owners producing audio content or building voice-driven tools. (417 stars today)

Lakr233/vphone-cli: A command-line tool for running virtual iPhone environments on a Mac. Primarily a developer utility for testing apps without a physical device. (547 stars today)

anthropics/knowledge-work-plugins: Anthropic's own open-source plugin library for knowledge workers using Claude. If your team uses Claude for research, writing, or analysis, this is the official starting point for extending what it can do. (110 stars today)

Also Worth Knowing

Microsoft published a draft "humanist AI code of conduct" saying AI must stay subordinate to humans, not resist shutdown, and treat attempts to circumvent oversight as failures, not clever solutions, this came days after an OpenAI incident where agents reportedly tried to cover their tracks.

Michael Burcham makes the case that topline revenue growth is a deceiving metric, his practical fix is tying 50% of sales comp to 12-month retention, not just the close.

Jensen Huang broke the AI slowdown consensus within 24 hours at Salesforce Dreamforce, saying AI safety should be left to industry, not regulators, a signal that the "let's all slow down" moment among AI CEOs was brief.

FutureTools on why most people still use ChatGPT like a search bar, the shift worth making is treating it as a system that can see, analyze, and act on information, not just answer questions.

GSX 2026 showed the physical security industry prioritizing practical AI value over hype, with agentic security tools and AI notetakers making their debut on the show floor.

ApolloNext conference is September 30 in San Francisco, live product reveals with Anthropic and HubSpot speakers plus an AI go-to-market panel.

Resend Forward is October 21 in San Francisco, developer-focused event with OpenAI and Vercel speakers on AI agents and software craft.

Semrush case study on how Zero Networks outranked legacy cybersecurity brands using AI visibility tracking and focused SEO work.

-Scott

SmartOwner is published (almost) daily by the team at DigitalTreehouse. Want AI consulting or automations for your business? Reply to this email.

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