DIGITAL MARKETING ACCOUNT MANAGER: JOB DESCRIPTION

DigitalTreehouse is currently seeking a highly-creative Digital Marketing Account Managerto join our fast-growing digital marketing agency. In this work-from-home position, you will be responsible for all aspects of digital marketing services for clients. Please learn more by reviewing the full job description below. If this sounds like the perfect fit for your passion and skill set, please submit your resume using application form.

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Your duties will include planning, implementing, and monitoring client digital marketing campaigns across all digital marketing networks. Our ideal candidate is a talented writer with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills with a strong attention to detail in everything you do.

Responsibilities

  • Work directly with clients to research and recommend specific digital marketing campaign strategies
  • Work with designers to oversee advertisement creation
  • Develop content for client campaigns including writing website copy, blog posts, email blasts and advertisement copy
  • Develop and monitor campaign budgets
  • Master multiple digital marketing related services including:
  • Google Ads (Search/Display/YouTube)
  • Social Media (Facebook/Instagram/LinkedIn)
  • Programmatic (Display/Native/Video/Mobile)
  • Email Marketing (Mail Chimp/Constant Contact/SendGrid)
  • Analytics (Google Analytics, Google Tag Manager)
  • Website Software (Duda/WordPress/SquareSpace)
  • Search Engine Optimization (SEMRush/Moz/SpyFu)
  • Deploy and manage marketing campaigns across different networks
  • Track results through analytics, UTM codes and pixel code installation
  • Prepare accurate reports on each marketing campaign’s overall performance
  • Evaluate important metrics that affect campaign results and adjust for improvements
  • Coordinate directly with clients and advertising networks to continually learn and improve marketing results
  • Identify the latest trends and technologies affecting various client industries

Requirements

  • Bachelor’s degree in Marketing or relevant field
  • A minimum of two years’ experience in a digital marketing or advertising position
  • In-depth knowledge of various digital marketing platforms, best practices, and website analytics
  • Highly creative with excellent writing and analytical abilities
  • Outstanding communication and interpersonal skills
  • Up-to-date on the latest trends and technologies in digital marketing
  • Maintain a strong curiosity and passion for new and innovative digital marketing strategies