4 Ways Email Newsletters Are Effective for Restaurant Marketing

Scott McIntosh • October 13, 2020

An Easy Way to Make Your Restaurant Stand Out.

As a restaurant owner, one of your main goals is to acquire new customers and ensure those customers return to your business. You can keep your restaurant on the forefront of a customer's mind through the use of email newsletters. Instead of blanket advertising or print ads, a newsletter goes directly to the consumer and can help create a boost in your business.

Learn how email newsletters are an effective marketing tool for restaurants and ways to help improve your reach to consumers.

1. Showcase Weekly Menus and Specials

Many restaurants offer weekly specials and menu changes, but customers may be in the dark unless you're able to share the information on a consistent basis. Using an email newsletter, you can send out digital copies of your menu and highlight some of the new specials you have to offer.

The email platform allows you to get creative with how you display the menu. A highly detailed email can contain integrated pictures so customers get a clear view of what you have to offer for the week. As various holidays and events approach, you can use the newsletter to showcase special menus.

For example, if you offer an annual Thanksgiving dinner, an email can detail everything included in the dinner like the main course and dessert options. You can help build hype for the special meals and increase reservations or take-out order requests. When you send out the emails ahead of time, customers can prepare and will know your restaurant is an option.

2. Send Out Exclusive Coupons and Offers

One way to encourage people to visit your restaurant is with the use of coupons. Coupons have a wide range of options, including buy one get one free meals, free desserts or appetizers, or a specific percentage off a meal. Smaller coupons could include free beverages or an extra side with the meal.

Advanced marketing services can provide personalized and direct coupons to consumers. For example, when customers sign up for newsletters, they can provide their birthday. The date allows you to send out a special birthday coupon on the day or month they were born. The birthday coupon can include a free item or dessert.

When customers feel like they are being personally treated, they will form a connection with the restaurant and may be more likely to dine out at your establishment. After a few months, you can find out which coupons are the most effective and lean more on those promotions to help draw in the most customers.

3. Use Direct Delivery Links

Thanks to new apps and technology, ordering food has become a lot easier. Even with the advancements in the technology, finding the links to order could be a pain. Through an email newsletter, you can provide direct links to ordering platforms, either on your website or through a food service app.

With the direct links, you make the ordering process easy and convenient. Customers will not get frustrated trying to find ways to order at your restaurant. You can even offer a direct call option for people who load the emails on their phone. With a single tap, they can call your restaurant and can place an order over the phone.

4. Engage Readers With Animated Logos

Advertising in the food industry relies a lot on the visuals. Draw attention to your restaurant with the use of an animated logo. Emails can easily display animated GIFs that either loop an animation or play once when the email is first opened.

For example, if you have a cheeseburger logo, an animated design can showcase all of the burger ingredients combine together to form the burger. Simple animations could showcase steam rising off a fresh piece of pizza. The little elements help add a professional touch to every newsletter you send out.

Let us help you design, plan, and strategize a successful email marketing campaign with our services at Digital Treehouse. We can create an email newsletter campaign that naturally boosts your business and customer base.

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