What if we told you that you could get all of your marketing needs taken care of in one place?
What if you could get…
- A landing page, written by a copywriter whose writing consistently makes sales skyrocket
- A website, built by a developer who works exclusively with businesses in your industry
- A logo, designed by a niche graphic designer who specializes in the exact designs you like
- An ad campaign, created by a Master of Digital Marketing who has scaled dozens of businesses similar to yours by finding a perfect target audience who is ready to buy
Think about it: every logo, blog, landing page, email sequence, social media post, ad campaign…any “marketing” at all — done for you by industry experts who actually get what your business is doing.
…Oh — and for a fraction of the cost.
Sounds too good to be true, right?
Wrong.
That’s exactly what you’ll get when you work with a Gig Agency — the newest agency model that’s disrupting the world of digital marketing as we know it.
So…what is a Gig Agency?
A Gig Agency combines the simplicity of a typical marketing agency and the expertise of freelancers, so you have high-quality work without all the agency overhead or freelancer follow-up. Here’s how it works…
1. Meet your digital strategist
The first step to working with a Gig Agency is to meet your digital strategist. Rather than having a team of marketers, a Gig Agency has an internal team that works with your account.
The digital strategists are the only employees who actually work at the Gig Agency, so overhead at the agency is low. But that doesn’t mean the work quality is low. The agency uses its pre-selected network of high-quality niche freelancers and specialists to create, code, write and design your digital marketing assets.
You’ll save time when you work with a digital strategist at a Gig Agency because you only have one person to communicate with who takes care of all of your needs. And you’ll save money because you’re not footing a traditional agency’s high overhead bill (because there isn’t one!)
2. Offload your marketing needs
Your business has a lot of marketing needs. And when you try to manage them all on your own it gets…tiring.
When you work with a Gig Agency, you can offload your marketing needs - regardless of how “all over the place” they feel.
Need a blog post, a social media strategy, an ad campaign, and a branding package? Your digital strategist will find the right people to work on your account and take care of all your marketing needs.
When you don’t have to worry about marketing details and connecting the dots on your projects, you’ll be freed up to work on big-picture parts of your business instead. You can finally think about strategy, your next hires, your new product, and all the reasons you started your business in the first place.
3. Keep up with the changing needs of your business
Your business’s marketing needs can change on a dime, and sometimes it can be hard to keep up. One month, you’re looking at a complete website overhaul and the next you just need a few blog posts.
The problem is, conventional marketing agencies have standard retainers you have to work within, so you’re not able to scale up or down as needed. But with a Gig Agency, you’re not bound to some cookie-cutter model. Instead, the Gig Agency will work with you to meet your specific business needs in real time.
All of this is possible because Gig Agencies don’t have long-term contracts. Instead, all services are a la carte. So, if you need full-scale marketing one month and supplemental engagement the next, it’s no problem for the Gig Agency. Your digital strategist will bring in the right, specialized experts to work on as much (or as little) as your account needs whenever you need it.
Could a Gig Agency really help you grow your business?
We think it can.
Imagine making one phone call and never having to think about marketing for your business ever again. That’s the reality of working with a Gig Agency.
Digital Treehouse is the pioneer in this emerging agency model, and when you work with us, you’ll never want to go back to the way it used to be.
Don’t believe us? Give the Gig Agency model a try. We dare you.
Contact us for a FREE 1- minute consultation on how our Gig agency model can help you.
Schedule Your FREE 15-Minute Consultation
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If you’re ready to grow your business online you’re going to need more than just a landing page. What you need is a website that turns casual visitors into raving fans. With all the DIY methods and hacks out there, it’s tempting to think building a website is a simple, straightforward process. While you don’t need to know how to code to use some website builders, their drag-and-drop tools can still be tricky and confusing. There’s a learning curve to these platforms, and that’s something they never mention when they talk about building successful websites with their software. And why would they? The truth is, building a website on your own can become a major time-suck and cause a great deal of stress. You might have every intention of building a simple website, but if you’re not careful, you can end up going down rabbit holes that cost your business precious time, money, and resources. This is especially true if you’re planning to build a professional-looking website that visitors will enjoy using. It won’t be as easy as choosing a template, uploading photos, and providing text. The good news is : building a website from scratch doesn’t have to be a headache. When you have a clear picture of the scope of work it takes to build a website, you can make an educated decision about what’s right for you. That’s why we’ve broken down what the actual cost of a website is – from sheer time to technical skills. When you use this guide, you’ll be equipped to choose the best process to build a website that converts casual visitors into buying customers. Building a Website: The Scope of Work Building a website isn’t as simple as dropping some headlines into a WordPress template. It actually takes a massive scope of work to create a website that grows your business. When you’re building a website, you’ll need: Branding Copywriting Web Design Web Development Images and Graphics Technical Support Depending on your website’s specific needs, you could get into a whole list of other add-ons. For example, setting up an ecommerce store or enabling online booking can require some heavy-lifting from a tech standpoint, which will add time and money to your bill. The process can be pretty intense, so you must determine exactly what you’re looking for before you begin your website journey alone. Should You Build Your Website On Your Own? If you need a website, you have a choice to make. Do you build your website on your own, or do you hire someone to do it for you? Let’s take a closer look at how much time and money it will actually cost you to build a website on your own. If you choose to build a website on your own, you’re going to reap the benefits of full customization. You get to handpick the fonts, words, design, layout, and functionality on your own. At the same time (unless you’re a tech-wizard), you’re signing yourself up for months of frustration. You’ll have to resize images, build graphics, create compelling copy, and you may even end up having to learn to write some code! Building a website on your own is doable, for sure; you can learn virtually anything you need online. But the entire experience can become a bit of a nightmare, and the technical difficulties that you will inevitably encounter can become overwhelming. Let’s compare the costs of using some of the most popular website builders right now.
Digital marketing can help your business grow and thrive. Learn how email newsletters are an effective marketing tool for restaurants.
In the fall of 2007, Apple released the iPhone 1 and kickstarted a new era of mobile technology. The following year, Google launched the Android 1.0 with an operating system that quickly overtook many third-party competitors. These devices revolutionized the way people consume content and browse the internet. Up until this point, digital advertisers had primarily relied on cookies to track users’ activity through the internet and to show them highly relevant and targeted advertisements. However, these professionals soon discovered that although cookies could be used on mobile devices, their reach was limited and not conducive across different apps and browsers. Finding a modification for cookies became increasingly important as mobile devices soared in popularity. Which brings me to the purpose of this blog post, the mobile-friendly supplement to traditional cookies: advertising ID’s. These ID’s are a series of unique numbers and letters that are assigned to a device on which a specific operating system (OS) is installed. These mobile advertising ID’s work together with traditional cookies and desktop tracking. Here is everything you need to know about the top 5 codes used for mobile ad tracking. Currently, there are two main types of advertising ID’s. They are known as AAID’s and IDFA’s. 1. AAID “Android Advertising ID” This term is also commonly known as GAID or “Google Advertising ID.” This code is exclusive to AndroidOS devices and is comprised of a series of numbers and lowercase letters that are always clear (unhashed). In relation to advertising, the AAID of a device can be tracked and recorded in a bid request (along with the standard included information: platform, time of impression, pixel tags, cookies, and the IP address) that Google Ad Exchange can then use to sell an impression. 2. IDFA “Identifier for Advertisers” This code is exclusive to Apple iOS devices and consists of a series of numbers and uppercase letters that can appear either clear or hashed. Both of these codes have the same purpose : to assign a unique value to a device and to enable advertisers to track data such as installation of apps or clicks. By identifying the device where the action takes place, advertising professionals can create a clearer picture of their target demographic. Also, the user can control the amount that their AAID or IDFA tracks their preferences by either periodically resetting it or enabling a setting called " Limit Ad Tracking " (LAT), which prevents advertisers from utilizing the code for behavioral advertising. The only significant difference between AAID’s and IDFA’s lies in the distributor: Google or Apple. Before advertising ID’s were launched, there were three fixed codes that advertisers used to track users’ activities and preferences: an IMEI and a MAC address. 3. UDID “Universal/Unique Device ID” Before the IDFA code was created, advertisers could track actions on iPhone iOS with an UDID code . This was helpful for advertisers because it could not be disabled or modified by the user. However, in 2012 with the release of iOS6 , Apple transitioned to using IDFA’s to allow users increased control and privacy over their information. 4. IMEI “International Mobile Equipment Identity” This term refers to a 15 or 17 digit code that is assigned to any phone (iPhone or Android) operating on a GSM (Global System for Mobile Communication) network. It can be commonly found on the sim card, in the settings app, or sometimes engraved on the back of a device. An IMEI code is considered a permanent method to identify a device. 5. MAC Address “Media Access Control Address” This term refers to a code comprised of six sets of two digits or characters, separated by colons. It can be found on a computer’s (smartphone or desktop) network interface control (NIC). Like IMEI codes, it is unable to be reset by the user. Both Google AndroidOS and Apple iOS privacy policies prohibit apps from transmitting IMEI, UDID, or MAC address codes with AAID’s and IDFA’s. This is to protect the users’ right to privacy. Unless advertisers have explicit consent, they are unable to track behavior by using both advertising ID’s (AAID’s and IDFA’s) and permanent device identifiers (IMEI, UDID, or MAC address codes). For example, it was major news in 2017 when Uber’s iOS app was discovered collecting a variety of non-resettable device identifiers. Apple CEO Tim Cook threatened to have the app removed permanently if they did not abide by their privacy policies. Google’s Play Store takes the same stance when it comes to protecting the privacy of their users. So, whether you are a seasoned advertising professional or a business owner venturing into the world of digital ad tracking, these codes are vital to understand. You will undoubtably encounter both IDFA and AAID codes because the market is split between Apple and Google users. And, in order to understand the functionality of modern advertising ID’s, it is important to have a basic knowledge of their predecessors: UDID, IMEI, and MAC address codes.
