How can chat bots transform your business?

Scott McIntosh • Jun 06, 2019

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Automated chat bots on social media are more popular than ever but why?

If there’s one thing all business owners know, it’s that customers have questions.

“What are you selling?”

“How much does it cost?”

“What are your hours?”

Without questions, we couldn’t move the needle. Engaging with our customers helps make sales and raise awareness about our businesses.

The problem is, whether you’re operating a small business or a large company, answering all those questions takes time. And as a business owner, time is always at a premium.

Besides, this isn’t just happening Monday through Friday. Thanks to technology, businesses are able to connect with people across the globe and around the clock. These important questions might be coming in 24 hours a day, seven days a week.

So, how can a business stay on top of responding?

This is where chat bots come in.

Chat bots function on social media platforms like Facebook and Twitter, but they can also be implemented on websites. They exist to funnel customers’ questions through a series of filters, to either provide the answers customers are seeking or direct them to the most relevant source of information.

Best of all, thanks to new technologies chat bots are simple to set up, and they provide immense value.

If you’re the owner of a popular coffee shop, imagine how much time you could save on the phone or online if a function existed that could tell customers your hours of operation, what coffee's you serve and how to get directions.

With chat bots, it’s truly that simple.

Our team at DigitalTreehouse can work with your business to assess the most common questions customers ask, and determine how chat bots can either answer the questions directly or bring customers to the most relevant web page or phone number.

Additionally, the messages sent from chat bots can be customized to fit your business’ branding and voice. Your customers will feel like they’re talking to a helpful employee, not some lifeless robot.

Beyond custom wording, you can also set up multiple bot conversation templates for your business. While only one will be active at a time, you can implement a different conversation if you need to communicate something new during a particular season or time period.

So, what does a typical chat bot conversation look like?

When a customer opens up your business’ social media page, a new chat window will automatically pop up, saying something like, “Hi there, thanks for reaching out! Choose one of the following options to learn more about our business. A) Hours and Location, B) My purchase/order, C) Provide Feedback, D) Other.”

After choosing the appropriate option, customers will then be guided through a few more questions to determine what they need to know.

It’s that simple.

Businesses of any size can benefit from the use of chat bots, as both a time-saving effort and a positive customer engagement tool.

Are you ready to implement chat bots in your business or organization? DigitalTreehouse can help. Reach out to our team today with any questions or to get started.

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How can chat bots transform your business?

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